Who We Are

Lingua54 is an online platform set up to preserve and promote African languages, culture and history. The company has built a tech-enabled African diaspora brand to be the new standard for learning languages. We are growing rapidly in the $100million niche market.

 

What We Are Looking For

We are currently looking for a Growth Hacker/Marketing Manager to drive buzz, excitement and ultimately adoption and engagement to meet our target goals. This individual is an expert in creating and deploying global marketing strategies designed to drive measurable growth using a mix of channels, mediums and content, in order to demonstrate the value of Lingua54 to stakeholders. The Marketing Manager will collaborate with cross-functional teams including Product, Analytics, Operations, Design, Employee Engagement and Communications to promote Lingua54 properties and new feature sets as they become available. This position will be responsible for defining, executing and continuously optimizing the marketing strategy and tactics that will drive sign ups as validated through analytics and insights. The individual in this role is highly creative, thinks outside the box and possesses a test and learn mindset.

 

What You'll Do

    • Lead development of and manage marketing plan focused on driving increased engagement across channels. Execute against plan across product marketing messaging, channel selection, audience segmentation, content creation and deployment. Partners with Analytics & Insights lead to measure outcomes and optimize plans.

    • Manages and directs the roll out of new products and initiatives focused on generating buzz and excitement.

    • Ensure that marketing strategies are embedded within product roadmaps, communications plans and project delivery, in order to best express the unique value that Lingua54 brings to its clients.

    • Identifies opportunities for and carves out ownership for unique content. Partner with Product and Content teams to define appropriate narrative that will accompany Lingua54 as it is presented to various audiences.

    • Manage the communications toolkit and ensure that all media & assets are kept up to date. Partner with Design groups to create catered materials as needed.

    • Partners with the Product team to recommend and implement opportunities directly within the product to support the product marketing strategy. Work to refine employee personas and incorporate within marketing strategy.

 

What You Will Bring

    • A minimum of 2 years’ experience in marketing (B2B or B2C) with a data driven growth mindset is required.

    • Experience in email marketing, content marketing or both required.

    • Experience supporting product and customer support/success teams required.

    • Has proven results increasing brand/product awareness and customer acquisition.

    • Demonstrates ability to lead creation of compelling content to drive results.

    • Possesses strong analytical skills and operational efficiency.

    • Strong organization with attention to detail skills, self-motivation with ability to direct, lead, and motivate self and others are required.

    • Strong communication skills with the ability to explain complex concepts in simple terms are required.

When You Join Lingua54

You’ll be doing work that matters alongside an experienced and dynamic team, transforming the African languages learning space. Your place as a pioneer in this industry will leave you with a wealth of experience and opportunities to feel both challenged to innovate and rewarded for your efforts. Of course, we will offer you pay and benefits, but we’re about more than that. Lingua54 is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Lingua54.

 

Perks And Benefits

Salary: TBD

Stock option plan

Benefits and Unlimited Paid Time Off

Team bonding and off-site events

Complimentary and discount on Lingua54 products

 

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

Seniority Level

Entry level

 

Industry

  • Edutech

Employment Type

Part-time/Full-time